Franquiciar Mi Negocio

Design and development of FranquiciarMiNegocio.com, a professional portal dedicated to strategic consulting for entrepreneurs and companies looking to turn their business into a franchise model.

The project arose from the need to modernise the previous platform built with Joomla, through a complete migration to WordPress and a thorough overhaul of the information architecture, the visual identity and the browsing experience.

The migration involved transferring and reorganising the existing content, with particular attention to SEO continuity, URL structure and the preservation of the editorial content previously published.

For the new platform, a bespoke WordPress theme was developed, designed specifically for the client's needs, with custom layouts, responsive design and graphic components consistent with the company's brand identity.

The site structure showcases the company's main areas of activity, from the design and marketing of franchises to legal, financial and strategic consulting, through to marketing services and the development of commercial networks.

A central role was given to presenting success stories and expansion projects, with dedicated sections for the brands supported, new openings and investment opportunities.

A WordPress-based editorial system was also integrated, allowing the client to independently manage articles, guides and in-depth content on the franchising sector, supporting regular content updates and organic search engine rankings.

Particular attention was paid to SEO optimisation and lead generation, through an intuitive navigation structure, dedicated service pages, calls to action and forms for requesting information and consulting.

The result is a completely renewed platform that combines the flexibility of WordPress with a custom-built interface, improving content management, site usability and the company's opportunities for digital growth in the Spanish market.