Catunambú Madrid

Design and development of CatunambuMadrid.es, a professional website built with WordPress and a fully custom-designed theme, dedicated to promoting and distributing Catunambú products in the restaurant and hospitality market of the Madrid province.

The project stems from the need to strengthen the local presence of a historic Spanish coffee brand, founded in 1897 by Juan Ferrer, which for over a century has supported Ho.Re.Ca. professionals in selecting blends, products and solutions for bars, cafés, restaurants and commercial businesses.

The main goal was to create a modern digital platform focused on business growth, capable of conveying the brand's heritage, the quality of its products and its commitment to service, while making it easier for the sales network to connect with food service professionals interested in a new coffee supplier.

For the project, we developed a custom WordPress theme with a bespoke graphic interface, consistent with Catunambú's visual identity. The organisation of the content, the choice of graphic elements and the photographic presentation were carefully designed to convey the image of a historic brand, while maintaining a contemporary, user-friendly style.

The homepage was designed as an immediate gateway to the company's core values, highlighting its experience in the sector, its selection of raw materials and its direct relationship with hospitality professionals.

A central role was given to presenting the commercial offering for the Ho.Re.Ca. channel, with content dedicated to the quality of the blends, coffee supply and professional support for both established businesses and entrepreneurs looking to open a new venue.

The platform also showcases the history of the Catunambú brand, recounting its origins and evolution, from its foundation to its established presence in the Spanish food service market. This component helps convey the company's reliability and set its offering apart from competitors.

Particular attention was paid to generating qualified business leads, through a form dedicated to food service operators who wish to receive information about the products, evaluate new supply options or request support from the sales network in the Madrid province.

The navigation path was organised to guide visitors from discovering the brand to submitting an enquiry, using targeted calls to action and a simple, intuitive structure, with the aim of reducing distractions and making it easier for potential customers to get in touch.

From a technical standpoint, the website was developed with WordPress and a fully responsive layout, ensuring correct display on desktop, tablet and smartphone. The platform also allows for independent management of content, images and commercial information, simplifying updates and maintenance activities.

The organisation of pages and content was also designed with local SEO in mind, with particular attention to searches related to professional coffee distribution, supplies for bars and restaurants, and food service solutions in the Madrid province.

The result is a tailor-made WordPress website that combines bespoke design, the promotion of a historic brand and customer acquisition tools, giving Catunambú Madrid a digital presence that is consistent with its identity and supports the growth of its sales network in the Madrid area.