{"id":4135,"date":"2025-05-06T10:57:36","date_gmt":"2025-05-06T08:57:36","guid":{"rendered":"https:\/\/leonardonetwork.eu\/?p=4135"},"modified":"2025-05-26T11:00:58","modified_gmt":"2025-05-26T09:00:58","slug":"cresce-il-commercio-elettronico-in-italia","status":"publish","type":"post","link":"https:\/\/leonardonetwork.eu\/en\/e-commerce-is-growing-in-italy\/","title":{"rendered":"E-commerce is growing in Italy"},"content":{"rendered":"<p>According to the Netcomm B2C eCommerce Observatory \u2013 School of Management of the Milan Polytechnic, in 2024 the B2C eCommerce market (to the consumer) in Italy reached a value of <strong>58.8 billion euros<\/strong>, marking a growth of <strong>+6%<\/strong> compared to the previous year. This expansion is mainly driven by online purchases of services, which recorded an increase of<strong>8%<\/strong>, reaching the <strong>20.2 billion euros<\/strong>The most dynamic sectors include the <strong>Tourism and Transport<\/strong> (+8%) and the <strong>Event Ticketing<\/strong> (+9%) .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Product Sectors<\/h2>\n\n\n\n<p>Online purchases of products have reached <strong>38.6 billion euros<\/strong>, with a growth of <strong>+6%<\/strong> compared to 2023. Among the best-performing sectors are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Furniture and home living<\/strong>: +12%, thanks to the adoption of technologies such as Extended Reality and value-added logistics services<\/li>\n\n\n\n<li><strong>Beauty &amp; Pharma<\/strong>: +12%, supported by growing demand for personal care products<\/li>\n\n\n\n<li><strong>Food &amp; Grocery<\/strong>: +8%, recovering after the 2023 contraction<\/li>\n<\/ul>\n\n\n\n<p>Other sectors such as <strong>Computers and Consumer Electronics<\/strong> And <strong>Clothing<\/strong> showed growth in line with the market average, reaching between +5% and +6%<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online penetration and consumer behavior<\/h2>\n\n\n\n<p>The penetration of online in total retail purchases in Italy has risen to <strong>13%<\/strong>, with a subdivision of the <strong>17%<\/strong> for the services and<strong>11%<\/strong> for products. This indicates growing confidence among Italian consumers in online shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implications for businesses<\/h2>\n\n\n\n<p>The continued growth of B2C eCommerce in Italy offers businesses the opportunity to expand their online presence. Investing in innovative technologies, improving the user experience, and adopting omnichannel strategies is essential to meet the needs of modern consumers.<\/p>\n\n\n\n<p>For further details and insights, you can consult the official press release of the<a href=\"https:\/\/www.osservatori.net\/comunicato\/ecommerce-b2c\/ecommerce-acquisti-online-crescita\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netcomm B2C eCommerce Observatory \u2013 School of Management of the Polytechnic University of Milan<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>According to the Netcomm B2C eCommerce Observatory \u2013 School of Management of the Milan Polytechnic, in 2024 the B2C (consumer) eCommerce market in Italy reached a value of 58.8 billion euros, marking a growth of +6% compared to the previous year. This expansion is mainly driven by online purchases of services, which recorded a <\/p>","protected":false},"author":1,"featured_media":4136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/posts\/4135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/comments?post=4135"}],"version-history":[{"count":0,"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/posts\/4135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/media\/4136"}],"wp:attachment":[{"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/media?parent=4135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/categories?post=4135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leonardonetwork.eu\/en\/wp-json\/wp\/v2\/tags?post=4135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}